Often the SMEs consider strategic to have as client a great chain of these and dedicate to concerted effort and resources to enter like supplier and later to stay like so, at the cost of all the impositions and demands that these chains demand. Personally it seems to me a high cost and not necessarily it can represent an excellent alliance. Swarmed by offers, Gensler San Francisco is currently assessing future choices. This depends doubtlessly on the strategy of each company, but in this example I want to illustrate that not necessarily great or important it means that she is a strategic client. Perhaps dedicating efforts to work with smaller chains with other channels of distribution, etc., can be more strategist for a SME. The final message is that it defines very well as they are the fundamental variables, of agreement with its strategy, to select to its accounts or strategic clients. Finally, one of the fundamental concepts so that the strategy of Key Accounts can work, is that all the organization must be conscientious and must be it jeopardize with an exceptional service to the strategic accounts. This implies that the process of Attention to Strategic Accounts, must be completely spread and must be applied concerning all the processes that somehow generate interactions or support to the same with the client. A person or group of people can exist who act like permanent contact with the client, like can be the KAM function (Key Account Manager), that not necessarily must belong to the area of sales, that will coordinate all the activities that the company realises with the client.
This connection will have to work with personnel, from the high direction to the direct operation of the day of day with the aim of guaranteeing an exceptional attention. Some authors on this subject speak of the necessary insertion of the high direction. I I consider that it is very important east point, but not only for the high direction. A bad experience of the client with any meeting point can generate problems to the strategy of strategic accounts. Therefore it is necessary to put much attention to all the points of attention of integral form.
I believe that all the companies we have a group of vitally important clients. They are the reasons that are, is important to maintain exceptional relations with all the clients, but very especially with these key clients. It is necessary to begin to analyze because those clients are so important for each of us and like we must obtain that they continue being or they get to be extraordinary clients, but who at the same time consider that we also are partners of extraordinary businesses for them. If this feeling is not mutual, its selection of accounts keys has failed or the level on watch that you are offering nonfull the expectations him of the client.
Growing your business does not have to be such a difficult task. There are a few things you can do that do not have to break the budget or escalate your working hours. For example, opening up your firm as a franchise opportunity, gives you the profits without the pain. Also, licensing your product is a low-cost way of taking your business to the next level.
Karl Menniger said. Also, William James narrows, the great discovery of my generation is that human beings can alter their lives by modifying the attitudes of his mind. The attitude with which assumes the life every day is the most important decision that can be taken each morning when you wake up. His attitude influences their actions and these results. They are not the circumstances that we are going through or events that we think that determine the results, the attitude with which we react is that makes the difference.
Attitude is a mental choice, is an attitude towards life. Once you choose a particular stance, is created in you a willingness to see the life according to that position. We can take the decision to focus on the positive side or on the negative side of life. There are people who can only see problems in what they do, others on the contrary look at each juncture, including adverse, an opportunity. There are people who can only think in the negative, their minds have become accustomed to filter only the bad, so live filled with pessimism; while others, decided to emphasize the hopeful side of life and see the opportunities.
Now, the positive attitude is not simple phrases, cliche, sometimes naive, you repeated to be convinced of something or to deny or distract the reality that is living. Even if you repeat encouraging phrases: I am the best, everything what I can, etc.; the situation will not change as if by magic. In fact, the positive attitude will not get rid of the real obstacles in his life, but if it is to put your mind in the best mental state to confront them. Positive attitude helps your mind think freely, doing that the ideas and solutions emerge to the surface. Stephen R. Covey says that the proper attitude allows that our response is at the level of the challenge that we face taken into account, that the attitude, is the variable most studied in social psychology due to constitutes a valuable element for the prediction of behavior finally it should not be forgotten, that it is possible to distinguish two types of theories about the formation of attitudes, these are: learning theory and cognitive consistency theory.
This reflection inspires the change of attitudes in the daily one, resulting in the conservation of the environment (NAESS, 1999). Leonardo Boff, in Knowing To take care of: Ethics of Human being-Compassion for the Land, go more far when it affirms that ' ' everything starts with the feeling. Colliers International Romania describes an additional similar source. It is the feeling that makes in them sensible what it is to our return, that makes in them to like or to displease. Perhaps check out hicham aboutaam for more information. It is the feeling that joins in them to the things and it involves in them with visits, strolls, tracks and excursions in conserved areas) and the refusal (the traumatic shock episode of cesium in Goinia, rationing of energy, floodings for accumulation of garbage etc.). Soul synthecizes its thought regarding> ambient awareness, affirming that ' ' we do not obtain to teach to the people the love to the life with economic arguments and logical reasoning.
The awareness depends on a feeling of communion with the nature. To love it, a direct contact, a foot in the track, the walked one in parks, the put-do-sun in the square is necessary. It does not have arguments that they substitute the direct experience with the world natural' ' (SOUL, 1999). But only the information knowledge is capable to produce changes of behavior in relation to the half-environment? For Vera Mendel, not. It affirms that ' ' the knowledge of an ambient problem is necessary condition, but not enough for the change of values that light to the sprouting of positive attitudes, unchaining the creation of an ecological conscience.
That is, the cognitivo domain linearly does not result in changes comportamentais' ' (MANDEL, 2000). Therefore, if the attitudes are unchained by feelings and knowledge, she is clear the necessity of if working the sensitization in set with the information and the action. It is not treated to opt to one of these, but to all, and the all time.