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The campaign involved: outdoor advertising, on ground transport, as well as posting information on the radio "Europa Plus", "Russian Radio", "Chanson", "Retro FM and Humor FM. Advertising campaign period – 8 weeks. Earlier, to promote their services Carrier has used outdoor advertising and advertising on the radio. In May and June, our agency conducted a campaign that included advertising on radio stations "Europe Plus", "Retro FM and Autoradio". 30-second advertising commercials telling residents of Khabarovsk, Irkutsk and Blagoveshchensk on the new proposals of the Russian airline.
Outdoor advertising was presented shields to the departure and arrival halls at the Pulkovo airport and the two boards 5o15 m St. Petersburg, as well as 24 boards 3×6 meters in Khabarovsk and Irkutsk. Another 30 billboards with ads placed on the Altima trunk highway billboards in Moscow Domodedovo. It's not just image, but advertising and product, informing them of Airlines flight routes.