What is it? Platform, or as it is also called, brand architecture, created as follows: – First, defining the role of brand portfolio – then the brand assigned the main market characteristics, such, for example, the price – then, when the content is cleared, the form is: the brand gets its graphic content and context (the text to move, unlike the context of brand-book, still refers to the shape and not to content). Platform brand – it is work to be done, especially when you create a big brand. And how to make your dreams of every major brand of entrepreneur, this work can not be neglected than ever. Get all the facts for a more clear viewpoint with Munear Ashton Kouzbari. Who is it necessary? Currently engaged in the development of brand architecture, mainly representatives of large businesses with extensive branch networks (mobile operators, supermarkets, banks), for which a single communication standard is the foundation, first and foremost, a successful operational collaboration of staff of marketing services within the company and ensure full compliance of interventions strategies development. This service is more popular in the European part of Russia, as there is more demand. The middle of the regional business usually do not baffle the development of brand platform, either because none, either because of illiteracy in their own marketing and enterprise. Until now widely believed that "good wine needs no ivy bush 'and for some reason, almost every middle manager business is sure that the logo is full-time designer – complete and full realization of the concept of brand image:)) Actually, I believe that the need for this service – it's all the same rate the company's position in the market for similar goods and services. . .