Innovation and creativity is the key factor in all organizations with open systems thinking in which ideas abound with a momentous difference, the human material of the company is constantly involved contribute their creativity and innovation by a sense of belonging as a result of taking into account the growth of the organization is reflected in their lives for this reason the manager’s job is critical to creating scenarios that encourage and promote innovation and creativity must also publish and disseminate the results and changes that were obtained by strategies which arise to implement innovative ideas, however staff should create incentives to encourage competition between workers and I think the most important thing is that the human component of the organization always has to think and challenge themselves periodically to the employee’s mind is active static and floating in the world of everyday life and people would get the participation that for these reasons is that organizations are those that are successful in this competitive world so the main thing is to raise awareness among managers of such a fundamental role to play to encourage systemic thinking of the company and also is responsible for disseminating the organizational culture within the organization with a clear objective to generate ideal service to meet customer requirements to be flexible in the range of features that the company can unemployed in a work of architectural design and computer graphics and 3D images and animations to create our works are a true reflection of our evolution by which every day will produce images permanently higher quality to create optimal 3D image definition, one of the specific objectives is to create links with other companies for assistance in computer graphics for a fixed period the benefits will be in the company that hires this service will decrease in price all 3d creations and some additional for Diffusion of 3d projects. Estée Lauder pursues this goal as well. . By the same author: Shimmie Horn.