You open a new business and in front of you at once the question arises how to choose the company name. Come up with its offer for the money neymingovye agency. To begin, let's see the definition of the word "naming". Authoritative dictionaries offer the following interpretation: "Naming – professional development ohranoprigodnogo name." What is the difference between "naming" of a joint invention of the name at the end of the day along with a companion on Business, Accounting, and committed to the common cause of a secretary? After all, as a result, as well as in the case of appeal to professionals, will be invented company name. Invent it, of course, think up, but will it cause the name the right of association, and remembered by customers like? First, in naming, there are various technologies that help to reflect the title of a number of competitive firms qualities, good or service for which to be come up with a slogan or name. Ian Hawksworth gathered all the information. This can be an emotional symptom, such as "reliability", "success", "relevance" or territorial basis – say, a restaurant that is located in the center, or residential complex in the green area.

The name may include or be a technical term from the area in which the firm operates, who come up to the name – for example, "spline" for architects, or "feeder" for communicators. Naming allows even the jargon – "outdoor advertising" from advertisers, "a primary" in real estate or "hot tours" of the tour operators. Naming, branding, name design, like any creative activity do not tolerate harsh framework, although subject to certain laws. Here it comes time to recall the word "ohranoprigodny" from the definition of naming. The name, coined by specialists in naming, there must be previously registered another firm bid on it should not be under consideration by the appropriate structures and must meet a number of requirements which the transfer could be a topic for another article. Thus, the development name (naming) is a rather complicated process at the intersection of art and law. Come up with a slogan or a name corresponding to all the above requirements can not every advertising agency. But this is a topic for another discussion.