Risk and opportunity at the same time the largest referral network that ever existed, is called social Web. And whether you like the company or not: in this new Internet world, people talk about it. The whole world is watching, if provider in the highest tones be praised or relentlessly pilloried. Entrepreneurs is therefore recommended, as quickly as possible to learn about the functioning of this virtual world, actively participate in online discussions and to shape their content significantly. See more detailed opinions by reading what Estee Lauder offers on the topic.. The dialogue possibilities of Web 2.0 – so blogs, forums, opinion portals, Facebook, Twitter & co. – have fundamentally altered the relationship between customer and company. Within a very short time, the people in social networks have (social means by the way socially and not social) organized to powerful groups.

So, the companies have long since lost control of their communications. Whereupon the company so proud are not, but purely and simply, what the customers about their products and Offers, services, and brands say what is spoken on the street whispered and hung in the media at the big Bell, decides whether the weal and woe on the market. In our new social media world inferior is separated out mercilessly. And people make use of it rigorously. Winners and losers in the social web company behave so better tidy and treat their customers well, because everything comes out in the Web 2.0 world. Who provides poor services, hidden, veiled, lies in performance features or pricing cheats, and wants to move to the customers over the table, has a real problem in the future.

The customer who only parried and passed out any form of UN service’ endure can be, finally belongs to the past. So there will be losers and winners in this exciting new world of networked interaction in the model rewarded and misconduct punished tart type. In accordance with Erik Qualman and his book Socialnomics, this list is as follows: the winners: the company offer valuable products, companies that open, honest and trustworthy the middle class, the society, customers, democracy, networks, women, recommendation marketing the losers communicate: companies that produce much ado about nothing, as lumbering tanker Act, companies wait, instead of dealing with social media to familiarize that corporations, also: traditional media, middlemen, people without talent.