The consuming public almost always people of high purchasing power are, that they move for this type of housing in the one search den lost, condition that if multiplied in recent years in Brazil. Although he is legitimate of the point of view of the individual to search greater tranquilidade, pure air and security for itself and its family, this phenomenon accents the social exclusion and reduces the public urban spaces, a time that propitiates the growth of private spaces and restricted circulation. It had a moment that the nature in the city was only presented as leisure point, which was characteristic of the urban small farm, now it highly is incorporated the economic life of the city. The nature passes to be portraied under the economic point of view, to be incorporated, to be produced and to be vendida in accordance with the laws and objectives of a capitalist instrumental rationality, to be come back toward the profit and the private property. In this aspect the consumerism becomes a same habit or a life style, that starts to be the focus of the capitalist relations in all the spheres of the life and, the nature, or better, the nature concept, inside starts to be a mere product of this logic. At the same time it is placed idea to buy a life in harmony with the nature, what he is contradictory.
The interest of the speculative agents, mainly those on ones to the real estate market, manifest and is materialized in the sales of ' ' areas? greens? found in the urban space, transforming the city, breaking up according to characteristic the areas favorable to the real estate incorporation of the territory. The woody quality of air, squares and parks become consumption objects. The nature becomes, due to rarity in some cities, a luxury article. Any object associated with a nature idea becomes synonymous of quality of life and makes possible the appropriation of values, through the increase of prices in land divisions, as the case of the Ecoville object of this study.
The fordista city combines its inhabitants more and inhales to become its also consuming laborers e, in this measure, citizens. Despite chaotic and marked for behaviors segregadores in the diverse access benesses of the life city dweller, the city of this period has a flowing integrator when articulating citizenship with mass consumption and disponibilizao of work. Already the city after-fordista is fruit of the quantitative excess and the qualitative discrimination that the new world of the work brings as immediate consequence. The reorganization of the capitalism, in world-wide scale, from years 1980 generates, in the relations of work and, for consequence way, in social fabrics, the crystallization of a dual model of organization, where they will coexist, parallel and contradictorily, two urban societies, of employable/the employees, I raise consumers, and of the not-employable ones/dismissed, unloaded of the consumption and, therefore, of citizenship in its more capitalist sense (consuming = citizen). The city after-fordista unmasks retaken of laissez-faire and the abandonment of the keynesiana matrix of hegemony, that pautou decades of capitalist expansion e, for consequence, of urban estruturao, throughout century XX. Its nexuses of joint do without the State? they prevent until it and they repeal – to less of action of public security guard, understood as mere protection of private property; they launch to the market forces the supply of services and public and net of social protection and review the espacializao of concentrical, however comunicantes circles, of the fordista city, in the direction of the establishment of neo-ghettos, either of villains, either of tributaries. You polish it as point of meeting and, exactly, equalizao, economic and cultural, despite partial and subordinativa, it yields space to a fragmented and deaf mosaic its entorno. Dual world, divided city. Progressive and marcantes traces of the city fordista? escolarizao in mass with low geographic divergence of contents; prophylactic action and of guarantee of minim of health in universalizante character and full territorial covering; co-circulation of the classrooms in the majority of the public spaces; space extension of the access to the art and the leisure, among others? they lose meaning and necessity in ' ' nova' ' city after-fordista that it appears.
Through our capacity of perception of the world and we ourselves, we mold, activate, we bring up to date or we leave of side our mental models or part of them. The more rich, faithful and flexible it will be our perception, better the options that we will have to advance route what we want and to know to recognize when already we arrive there. Word-key: Perception, Psychology, School. For the great majority of the professionals in the psychology area, the perception says respect to the process through which the real objects, people, situations or events if become conscientious, and is through the perception that the human being knows> world to its return of total and complex form. It distinguishes itself from the memory, because she says respect the events gifts and also she is different of intelligence and thought in the measure where if she relates the situations concrete, the perception is plus a concept that possess different considerations, that depend on the theoretical boarding.
The Perception can be understood as a product of some sensible elements of the human being, that is on the experiences that the individual had previously, can be understood in well simple way as being irreducible to the sensations, that if confuse with any psychological process. We go to take as example the color. The color is perceived through the cones in our vision. They exist about six million cones in the human eye, and perception for the brain it stimulates and it to differentiate a color of the other. Thus, the brain learns to correct the color of objects. The education this evolving, and each time more early this being part of our lives, has a great necessity of the professionals of Education, mainly the professors and pedagogical team, of if adjusting to this new reality.
The study it will have for base bibliographical research on the education of Geography and the tecnicista pedagogia, as well as, the systematization and analysis of the data raised in referring didactic books of Geography to the cited period. In recent years very if has debated the scientific community on the education of pertaining to school Geography, being that some authors as, for example, Cavalcante (1998); Gebran (2002) and You mark (2008) come carrying through research on new conceptions for the education of this disciplines, in order to develop new didactic boardings for the education of Geography. These mobilizations they aim at the distanciamento of practical pedagogical centered in the memorization, still common element to the work in this disciplines pertaining to school (CAVALCANTE, 1998). Although if it identifies diverse works that argue new pedagogical boardings for Pertaining to school Geography, it is considered that for times it is not clearly to the professor of Geography what characterizes a work seated in the memorization of information on the space. This lack of clarity can favor the maintenance of old pedagogical traditions, which can take the pupils to the total disinterest for the lessons of Geography. To identify the presence of the tecnicista pedagogia in the education of Geography, it was as required assumed to describe the process of implementation and consolidation of the education of Pertaining to school Geography in Brazil; to present the main characteristics of the tecnicista pedagogia in Brazil; to identify, in didactic books of the decade of 1970, characteristic of this pedagogical boarding in the education of Geography.