Not knowing your customers right in front of the incessant changes in consumer preferences and the products and services of competitors can leave “biting the dust.” Moreover, not get to know customers and competitors know what they are prevented from suing and products you need in the future based on buying trends. Ignoring the company’s financial position, business, prevent hold during the months of low income, where consumers are not responding, even the best products as quickly as they should. Ignoring the needs of employees prevents effective strategies designed to motivate, guide and direct their efforts, without a doubt one of the most difficult challenges to be faced, exercising patience, persistence, and demanding management skills, especially when problems arise and morale, productivity and incomes from being rapidly diminished. confuse reality with what “should be”, not realizing that the quality of an entrepreneur, always forced to live in a world of assumptions, but that money is spent in the real world.

Do not have a sales forecast that prevents having a real map that allows to know which products from the best sales, where to go in the future in a serious manner and measure progress global financial and business progress. Do not hire the best employees, sharing with them the responsibility and delegating the necessary authority hinders the search for greater business growth. Perhaps the desire to start their own business was becoming a sort of superhero and be the key to everything that happens within it, but soon realizes he can not do everything, and that even small levels of growth begins to feel completely overwhelmed Money magazine adds several of which we consider relevant: Inability to cope with change: The business world is full of examples of successful business people who have taken up ideas that others have discarded.