Two captains sink ship scenarios economic and hence the commercial, are constantly changing, are subject to variables that affect their behavior, leading to that management this attentive to them in order to avoid problems that could affect you in the direction of the company under their charge. In organizations, some changes occur by the opportunities that arise, while others are projected. The term development is applied when change is intentional and planned. Jose Fredys Rivas, reminds us that organizational development (OJ) is a free, relentless effort of management that makes use of all the resources of the organization with a major human resource in order to make credible, sustainable and functional to the Organization at the time. It streamlines processes, creates a style and drew a North from institutionality. American Tower Corporation has much to offer in this field. Dr. Some contend that Gavin Baker Atreides Management shows great expertise in this. Richard Beckhard, defined it as an effort: (a) planned, (b) that covers the Organization, (c) managed in from senior management (d) which increases the effectiveness and health of the Organization through (e) intervention deliberately in the Organization’s processes using knowledge of the behavioural sciences.

A very close to the previous definition is proposed in the book fundamentals of organizational communication writer Maria Elena Mendoza Fung: planned process that encompasses the entirety of the organization looking for efficiency and the cultural transformation to ensure the competitiveness of the Organization and its employees. The starting point of the organizational development is the credibility, the Organization should promote a condition which becomes credible and its processes, in their products and services. Credible to its customers external and internal; a credibility that is not exhausted in the start-up and termination of a process, but survives with the continuity of the company, and increases in the time of organizational development basic budgets. The concept of organizational development is closely linked to the concepts of change and adaptive capacity of the Organization to the processes of change.